In this groundbreaking book, which serves to introduce the GoodWork Project as a whole, the focus is on findings obtained from lengthy in-depth interviews with over 100 journalists and 100 geneticists. Genetics emerges as a profession that is well aligned; nearly all interest groups want the same things from it. In contrast, journalism emerges as a profession that is massively misaligned; journalists attempting to carry out the mission of their profession are constantly thwarted because of the diverse and often contradictory pressures on them. Such times of stress can motivate the creation of new roles and institutions that allow professionals to carry out good work, even during times when things are changing very quickly, market forces are very powerful, and our sense of time and space is being altered by technology. The authors indicate how lessons from these two professions can be applied in all of our work lives, to bring about work that is both excellent in quality and also carried out in an ethically responsible manner.