For this investigation, we conducted intensive case studies of business leaders and young
entrepreneurs.  We examined how, and under what circumstances, successful business
people use moral principles as they pursue their goals.  Our study consisted of the following
threads:

• Veteran Business Leaders study: Between 1998 and 2000, we conducted interviews
  with 38 of the nation’s most recognized business leaders.  The majority of the leaders
  interviewed were between the ages of 45 and 65.  They led companies that represented
  a broad spectrum of the business world, including: computer hardware and software,
  manufacturing, retail, biotechnology, entertainment, and real estate.
  
  
• Young Business Entrepreneurs study:  As part of the Young Professionals Project, we
  conducted 18 interviews with business entrepreneurs between the ages of 21 and 34.

The Moral Advantage: How to Succeed in Business by Doing the Right Thing
by William Damon (2004)

Good Business: Leadership, Flow and the Making of Meaning by Mihaly Csikszentmihalyi (2003)

Good Work in Business (August, 2000)

Our Study of Good Work in Business was supported by the John Templeton Foundation and
the Christian A. Johnson Endeavor Foundation.

See also: Young Professionals