Anita Roddick, founder of the Body Shop chain of stores, continually examined her work and her values, not only because she wanted to maintain her integrity as she developed and expanded her business, but also because she took seriously her role as a moral and ethical leader for the next generation.

Photo Courtesy BBC News

In her own words:

"I travel like a vagabond for two or three weeks, just going through the black
belt of America.  Living in shacks.  Seeing crack…being made, living outside, in
prison communities.  It is incredibly important that I continue to do that, whether
it’s [the] Appalachian trip or whether it’s the Albanian trip.  It’s so important
because that’s a role of leadership.  A leader in my eyes is not someone who
sits on top of an ivory tower...lots of money, and proclaims it.  It is moral leadership.
It’s doing things that the young girls or young people that work with me can
say, 'God she did that.  Now what does that make me?'  And my job is, how
do [I] keep them away from a value system of endless increasing wealth to
one where humanity, community is part of the value system."